“To leave the world a better place than the day before simply because we came to work”, that is our purpose, the reason for the existence of our enterprise. It may not be the mission statement you expected to find from a beverage importer, but we are not your average beverage company. We are a family business that began in 1974 when our founder, Wolfgang D. Morandell visited friends in San Francisco from Austria and quickly realized there was a desperate need for someone to provide America with deliciously tasting beer. He started the following year and has been providing Americans with unique and flavorful products ever since. A recognized pioneer in the beer industry, "MR. MO" helped move the country towards artisan beers and has made wine a more approachable product category. Too this day “Mr. Mo”, still selects every product that is imported by Morandell. Wolfgang’s son, Carl, has been involved with the family business since, as he puts it, “I was strong enough to carry a case of beer”. Carl works in sales, promotions and distribution, and can be seen at many of the events we are proud to participate in. Should you ever see our booth, please come by and introduce yourself-we promise he won’t bite.
Morandell Imports focuses on carrying artisanal/craft/quality made beverages and can be found in the state of California from San Diego to the San Francisco/Sacramento area. Staying true to our family’s philosophy, it is our goal to provide our customers with the best price-product ratio of name brand items available. Sometimes you will find a lesser known name on our list, a testament to our belief that the product offered is of such outstanding quality it can easily compete with the more well known name brands. Our brands can also be found throughout the U.S. through our distribution channel, but if you cannot find our products at your store, please let us know and we will gladly help you acquire your beverage of choice.